Qatar 2022 – The Whiny and Hypocritical US Sports Media Is Driving Me Crazy

A quick(er) rant.

The amount of contrived indignation on this topic is incredible. Since the announcement of Qatar 2022 (and Russia 2018) was made, the U.S. sports media has produced a non-stop barrage of articles complaining about every aspect of the decision. Other than the initial disappointment of having to wait longer for a World Cup in the US, I absolutely do not care that FIFA awarded the World Cup to Qatar or Russia. Rather, I’m sick of reading whiny articles about it. For both but particularly Qatar 2022.

Some of the complaints we read about Qatar daily:

1) The bribes and shady dealings.

I don’t like bribes or shady deals. Anywhere. But I’m not going to pretend bribes aren’t the way FIFA, the Olympics, UEFA, CONCACAF, CONMEBOL, AFC and CAF (and U.S. Congress) have always been doing things. Nor would I dare pretend that taking the World Cup from Qatar (or Russia) would accomplish anything. We Americans behave in the same way. Remember the Salt Lake Olympics? The investigations around it also implicated Atlanta 1996. Remember Chuck Blazer? He was made in America and was instrumental in arranging USA 1994. He and his co-horts didn’t get FIFA to bring the World Cup to a country without a soccer league because of their charm. They struck back-room deals like everyone else. Then they set themselves up to profit off the World Cup as much as possible. Sometimes these crooks get busted by authorities (see recent developments or Italian football history) but most often they don’t.

And from what many gather, the United States Soccer Federation, Soccer United Marketing, Major League Soccer, their commingled shell corps and a select few people are behaving in a very similar manner. I would be delighted if our media would spend just a moment looking at those within our own house with the same vigor. There has been too much bold moral positioning against far away foreigners by a domestic sports media engaging in ostrich-like behavior on a lot of topics.

2) Qatar’s slave labor.

There are those who’ve written we should boycott the World Cup because of this. Boycott the World Cup??? This is an absurd idea. Only hurtful to American soccer and for nothing more than irrational and hypocritical grandstanding. To be clear, I don’t support slave labor but if anyone has noticed, Qatar is a U.S. ally. These labor practices have been going on for a long time not just in Qatar but in a lot of countries that are U.S. allies or regimes put in place/kept in place by our government. A lot of the goods you probably used today were built by a labor force who has minimal to no rights.

US Central Command has a base in Qatar. The same labor probably built the some of the buildings our own military is using. So if you care about improving the lives of slave labor in Qatar or anywhere, start with calling our own elected officials and complaining to them. Don’t complain to FIFA about it. This is non-sense that ignores the real causes of these dynamics.

To pretend that the US Men’s National Team or American soccer fans should carry this baggage without any real-world context is ridiculous. Seemingly blind, our sports media is talking about stadiums being built by people who’ve been suffering for decades in a close ally with US approval. And since we are unlikely to stop being allies with Qatar (and their oil) for a long time, these people will likely continue to suffer long after 2022. Everyone of these articles should be addressed to the U.S. government, not FIFA or even Qatar. Or rather, they should be addressed to the apathetic American people who continuously elect the same brands of politicians who continuously behave in the same way with regard to our foreign policy throughout the world. This one, the slave labor complaint, is nothing more than a bunch of self-righteous U.S. media pots calling a kettle black. And it’s an American maintained, armed and protected kettle.

So no, I do not expect FIFA to give a hoot about how Qatar builds those stadiums like I didn’t expect IOC to give a hoot about how China built its stadiums for the Beijing Olympics. I expect FIFA to organize a soccer tournament in a stable nation with hotels and move on to the next one. In fact, I hope FIFA gives that very next one, the 2026 World Cup, to a country with an awful human rights record and which has been in continuous war since 1941: The United States of America. (If only Gulati and our self-righteous media would shut their pious mouths)

3) Winter World Cup:  I don’t care that pompous Europeans or whomever will have to adjust their league schedule for two months for the first time ever. There are a lot of countries which due to weather play Spring to Fall. Finally, for once, these countries will not have to adjust their schedule as they have been doing every four years since their leagues’ creation. Basically, one group has always been asked to adjust and does so happily and now another group is being asked to adjust ONE TIME and they are acting apocalyptic about it. Good grief, what a bunch of selfish jerks. Once in 100 years is not that big a deal. Get over it. Stop acting like the world is falling apart.

And for all those people whining about the World Cup competing with NFL/NBA/NCAA, Qatar is far away. In November, the time difference will be 8 hours, meaning the games will be on in the morning or noon-ish. They will not be on at the same time as any marquee US sports. The noon NCAA games are mediocre and the NFL reserves marquee games for 4pm and primetime. When Qatar 2022 happens, it will likely be the only time in our lives where we will get to wake up, watch amazing World Cup soccer and then immediately watch a full slate of great American pro and college sports . We are talking quintuple and sixtuple-headers of great soccer, basketball and football.

Qatar 2022…CAN’T FREAKING WAIT!

Russia too!

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The Effects of Promotion and Relegation on American Sports

When thinking about it there is no reason major sports leagues like the NFL and NBA should keep their anti-trust exemptions and be protected from outside competition. Doing so is anathema to the ideals of capitalism and limits the economic growth of each sport, hurting the consumer and the sport itself. Gosh darn it, it hurts America! Switching to a system of promotion and relegation would multiply the economic reach of each sport within our country as well as increase the quality of the athletics for the spectator. It might even lead to a World Cup trophy one day.

If you do not know how relegation and promotion works within a league, we will use England’s Premier League system as an example. This same system is repeated across every team sport in almost every country in the world.

The Premier League is comprised of the twenty best teams in English football (soccer). The twenty teams competing in the Premier League each year have no right to be in the league other than the right they have earned through past performance. The three teams which finish at the bottom of the standings at year’s end are subject to relegation to a lower league. Oddly, England’s second tier league is called “the Championship”. Teams which finish at the top of the Championship are promoted to the Premier League. This process is repeated throughout the multi-league structure. How many leagues are there? It depends on how many eligible teams there are within the overall system. In England, there are currently five leagues considered professional national leagues. Below, there are seemingly countless divisions of professional and semi-professional leagues, eventually split among geographic regions.

Levels_9–10_Football_League_areas_in_England

Levels 9 and 10 of the pyramid of English football

The beauty of this system is it is open, inclusive, and creates natural incentives for success. It allows the sport to grow unconfined by the top league. If you or I wanted to own a professional football club in England, we can start one without having to save billions to buy an existing team. It does not mean you can get ten of your friends together and start playing.   Each country’s association sets up different requirements for starting a new franchise. This usually involves approving an organizational structure, modest stadium or field requirements and perhaps capital requirements to ensure the new entity has money to survive a season or two. But this is far from the 40,000-person stadium and capital reserves of 1 Billion or more it requires to get an expansion franchise in American sports. Starting on the bottom league generally means having a field with a seating capacity of the 10,000 with capital requirements affordable to entrepreneurs or small business ownership groups.

Not exactly Old Trafford

Not exactly Old Trafford

So why do this? Why shake up everything? After consideration of the benefits there are no reasons to not. I dare say logic and the current state of our economy require it be done. We will talk more about the economy below but let us first focus on how relegation and promotion is likely to affect the quality of athletics.

In this system there are no Cleveland Browns or Jacksonville Jaguars stinking up the field every year and making us wonder how a team could be so bad for so long. You do away with pathetic losers. They and their inept management would be shifted down the league rungs accordingly until they were placed in a league commiserate with their abilities.

Perhaps just a league or two above these guys

Perhaps just a league or two above these guys

I know it may be harsh to call those teams pathetic losers. Especially when the truth is current league structures create no incentive for bottom teams to compete. They can collect a check in last place. Why worry about winning too much? The Florida Marlins are a prime example of this business model: spend nothing on the franchise; sell successful players at every opportunity; lose the vast majority of years but always rake in profits. Every now and then you may luck out and still win it all (not if you’re Cleveland though). These businesses are designed to earn money and not win games because the system makes it so that they can earn money without winning games. The incentives are misaligned and we all suffer because of it.

Relegation and promotion ends this nonsense. In the Premier League each team receives around 50 million pounds for its operations derived from joint revenues, TV rights, etc. This revenue sharing is similar to the NFL except of course if you lose too many games you are booted from the Premier League. Contrastingly, you can go 2-15 forever in the NFL and always collect your check. The Jaguars are laughingstocks but at least they are rich laughingstocks.

Yes, I'm jealous.

Yes, I’m jealous.

In England (and the world), teams who get relegated will receive the apportionment equal to every Championship team but it is much less than the amount given to Premier League teams. These apportionments continue in decreasing amounts down the league rungs until at some level there is no apportionment. Those lower teams must survive economically on their own and based on their own management/ownership skills. The apportionment is usually only given to teams in national leagues since it is important in offsetting travel expenses. A system of relegation and promotion would replace bottom feeder teams with new, hungry, successful teams that have earned their spot through their recent success. Out with the old and lazy and in with the new and ambitious.

Another complaint many raise about the NFL is the style of play is not diverse unlike college where teams which run standard NFL-style schemes play against whacky high-flying Mike Leach offenses or run-read-option teams and everything in between. Across several professional leagues styles of play and innovations to the game would certainly be as diverse as college athletics. Likely more diverse since the coaching staffs would not be constrained by NCAA time limitations about meetings and practices.

Popular players like Tim Tebow or Vince Young or Michael Sam would not have to ride the bench or be excluded from the sport if they cannot find a job for one of thirty teams. There would be hundreds of teams available to these players whether it be in the top league, second league, or seventh league. The debates amongst obnoxious talking heads opining about the capabilities of said players would be settled on the field. This is true for every sport.

The best part for the spectator is the drama. More meaningful games at the top and bottom of each league means more last minute drama and magic moments. Tense finishes would unfold across each league towards the end of every season as the next round of relegation and promotion approaches. Teams desperate to advance and desperate to avoid relegation provide some of the best moments often from lower leagues. Remember how Manchester City won the Premier League in 2013, scoring two goals in the final five minutes of their last tie to edge Manchester United. It was heralded as the most dramatic final day in Premier League history.

But there was better drama in the league below. My personal favorite is this ending from the Championship a few days after Aguero’s famous winner for Man City, between Leicester City and Watford. Both teams were fighting for a spot in the Championship final and potential promotion to the Premier League. It’s 2-2 on aggregate with Leicester City already in the ascendancy based on away goals. Watford desperately need a goal but Leicester City has been awarded a dodgy penalty in the 95th minute, much to the overwhelming anger and dismay of Watford fans….

Love that celebration!

Broaden the sport and you broaden the fun for spectators by creating more magic moments.

While increased competition, innovative coaching, creative playing styles, great drama and removal of consistent losers should be enough to get every fan of team sports on board, there is a more important reason to support relegation and promotion: economic impact. America needs it.

In the NBA there are thirty teams, thirty owners/ownership groups, thirty GMs, thirty accompanying staffs and player rosters.  It all adds up to a few thousand people involved in the sport making incomes they spend in their communities and taxable to local, state, and the federal governments. Along with the direct employees paying their bills and taxes, there are many thousands more whom rely on the income the sport creates including support staff, stadium vendors, merchandise manufacturers, hotels workers, security staffs, local law enforcement agencies and so forth. With all of these people getting paid, they pay their taxes and buy the goods and services we all do and which helps our economy.

Professional sports are not just innocent pastimes anymore. They are major economic forces which affect a lot of lives. Unfortunately, the potential economic impact and benefit to us all either through direct or indirect employment or tax revenues is limited to preserve the status quo of current monopolies.

In a system of relegation and promotion, there would not be thirty professional basketball teams. There would be hundreds broken accordingly into various leagues both national and then regional stacked in a clear hierarchy. Accordingly, there would be multiple the amount of executives, managers, trainers, vendors, manufacturers and athletes needed in such a broad system. Concerns regarding minority ownership of sporting franchises would be resolved by broadening the sports to allow for new teams in every city in America. The expansion of professional sports may be the largest one-off job creator our country could muster. And unlike other industries, these jobs cannot be exported to China. If that ever happens please take the Jaguars first.

Is there any city in America with more than 100,000 people that would not have a professional basketball team placed in the overall league system? Per the 2010 Census, there are 298 cities in America with more than 100 000. Cities like New York, Chicago, and LA would likely have more than ten. By example there are over 30 football clubs in London in the top eight leagues, six of which are currently in the Premier League.

Further, American players not able to make the roster for an MLS or NBA team will no longer have to travel to South America, Asia, or Europe for development. Granted only those in the top league would make the audacious salaries we all would want on our paycheck but they and their team would have a direct path to the top league with promotion providing the incentive. If you want that payday, then win enough and you will get it.

Jackie Moon

Make Semi-Pro a reality!

Television revenues would increase exponentially. Although the amount of parties taking a cut would also grow, stations would have an over abundance of sports programming to fill every day of the week. While national broadcasters may not pay for and carry every game of a third tier league, regional broadcasters and local broadcasters of involved teams would reap the benefits of this expansion as well as online providers.

And if adopted, how this would affect the current sports hierarchy in this country?

It is unlikely the NFL would make such a dramatic switch. They are the kings of the sports landscape and have no incentive to change. Only an Act of Congress (removing the anti-trust exemption) could force the issue. And we are unlikely to get legislative action from our defunct Congress to do anything much less change a profitable and popular entity like the NFL for some zany foreign idea.

But while the NFL is king a rebellion in brewing. The various scandals and continuous rule changes continue to hurt their brand. This creates an opportunity for other sports leagues to broaden their base while the NFL fumbles the ball.

No sport would benefit more than American professional soccer and its top league, MLS. While the beautiful game has grown steadily in America since World Cup 94 it can never compete with the NBA or NFL. Even a self-loathing, scandal-ridden NFL will always win unless Roger Goo-doofus bans all hitting or something incredibly stupid. I am not ruling that out.  But as is, professional soccer is condemned to compete with hockey and nascar for fourth place.

By adopting relegation and promotion first, professional soccer would be the largest sport in America in terms of participants, teams and fan bases within a couple of years. This would be true as well for the NHL and moreso for the NBA. Soccer would not be the wealthiest though. Let’s not get too far ahead of ourselves. At least not yet. But they would be the largest sport in terms of scope and with that largess the sport would grow organically with fan bases growing around successful local clubs in every corner of the country.

Lots of room to grow

Lots of room to grow

There would be an immediate boost to the development, evolution, and depth of American players. Thousands of players leave collegiate athletics each year giving up their careers and ending their development at 21 or 22. For many this is a choice but for many others it is a reality without a choice. Not good enough to play in the MLS or NASL (or NFL or NBA) and without the means to locate a tryout abroad, their careers end not because they should but because the system we have created dictates they end. We do not have late bloomers in American sports because we extinguish them.

It is difficult to project a players future by the age of 21 or 22 or even 25. We search for the early prodigies at 18 and younger yet they often fail to develop as we hope. Promotion and relegation ends this and provides opportunities for the natural development of thousands of athletes who would not have had the chance otherwise.

The United States is the third largest nation on the planet in both population and landmass, spanning an entire continent and then some (Hooray for Hawaii!). Comparatively, England is tiny in both size and population yet there are hundreds of professional football teams in England. It is difficult to over-estimate how broadly professional soccer would grow its talent base, coaching pool and overall exposure by shifting to such a system. Its far-reaching effect on the sports landscape would only increase over time as the sport would enjoy a natural competitive advantage over NFL, NBA, and MLB.

This diversification of American soccer would allow for a quicker evolution of the best American players. Relegation and promotion creates a laboratory effect which judges different styles of play, management techniques and recruiting tactics. Kind of like capitalism. It rewards successful squads and smart management and punishes others. With teams around the country in an interconnected system of leagues and coupled with America’s natural diversity and size, we would get to see a variety of playing styles from Brazilian dribbling to German efficiency.

As the sport broadens and better teams move up in each league, interest will grow correspondingly. This fan interest is less likely to be from fickle fair weather fans but rather from those whose interest has grown along with their local club. They are likely to remain loyal to the team through thick and thin and remain interested in the overall sport through the long run, teaching their love of the game to the next generation.

But why would any current team owner of any league agree to do this? Wouldn’t they risk getting booted out the top league by voting for this? Yes. It is always about money.

Imagining MLS were not a single entity, take a look at the Seattle Sounders. The Sounders are the most marketable team in MLS with a large fan base. Currently, their estimated value is about 175 Million. Not too shabby but pale in comparison with the value of an NFL team, NBA team or MLB team. Forbes lists the cheapest NBA franchise (Bucks) at 405 Million. With the league constructed as is, the Sounders and every other team in MLS will always be worth fractions of the worst teams in other sports.

Worth more than twice the Sounders

Worth more than twice the Sounders

This will not change until professional soccer finds a way to grow the sport, market base and TV revenue. In doing so, they must compete directly against long established and successful American sports leagues. Promotion and relegation gives professional soccer a unique competitive advantage which mirrors and re-enforces long-standing American ideals of capitalism and merit-based advancement. An advantage which rewards bold and innovative coaching styles, successful talent scouting techniques and works to evolve and grow the sport organically over time.

Want to win the battle of the American sports marketplace? Promotion and relegation is low-hanging fruit which can pave the path to prosperity. The NFL is king today and for the foreseeable future but there is a way to steal their crown.

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